Product Marketing Manager at ETC Workforce Services Limited

Education: B.A/BSc/HND

Job-type: Full Time

Location: Lagos

Field: Tech & Development

ETC Workforce Services Limited is a leading Workforce Management, HR Consulting and Recruitment Organization; Empowering businesses to focus on their core competencies while we handle the complexities of HR, staffing, and operational support.

Job Description

  • Go-To-Market (GTM) Strategy: Develop and lead comprehensive GTM plans for product launches, new features, and market entry initiatives.
  • Customer & Market Insights: Conduct deep market research, competitive analysis, and customer interviews to inform product positioning and messaging.
  • Positioning & Messaging: Define compelling product narratives and value propositions for various customer segments across Rebucom’s platform.
  • Cross-Functional Collaboration: Work closely with product, design, engineering, sales, and operations teams to align product roadmap with customer needs and ensure successful feature rollouts.
  • Campaign Development: Plan and execute multi-channel marketing campaigns (email, social, paid, content, and partnerships) that drive product awareness, engagement, and adoption.
  • Marketing Enablement: Create product collateral, pitch decks, landing pages, FAQs, blog posts, and internal documentation that support both the sales team and customer education.
  • Data & Impact Tracking: Utilise data and analytics tools to track campaign performance, customer acquisition, and usage patterns, then leverage these insights to inform actionable strategies.

Salary
N400,000 / month.

Method of application 

Meet the Qualifications? Apply now at ETC Workforce Services on docs.google.co

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