Job Type: Full-Time
Experience: 4 – 6 years
Location: Lagos
Summary
- We are looking for a highly analytical and results-driven senior data analyst to join our dynamic FMCG team in Lagos.
- In this role, you will leverage consumer, sales, and market data to generate actionable insights that drive growth, optimize operations, and support strategic decision-making across sales, marketing, and supply chain functions.
Key Responsibilities
- Analyze sales, trade, and distribution data to identify trends, gaps, and growth opportunities across channels (modern trade, general trade, key accounts, and HORECA).
- Collaborate with Sales and Marketing teams to evaluate campaign effectiveness, pricing strategy, and promotional ROI.
- Develop and maintain dashboards and automated reports to track KPIs such as volume growth, market share, trade performance, and outlet penetration.
- Support demand forecasting and inventory planning through data modeling and trend analysis.
- Monitor competitive intelligence and market trends using internal and syndicated data (e.g., Nielsen, retail audit reports).
- Segment customers and regions for more targeted and efficient sales strategies.
- Present data-driven recommendations to management and cross-functional teams.
- Provide mentorship to junior analysts and ensure best practices in data governance and analytics.
Qualifications
- Bachelor’s or Master’s Degree in Statistics, Data Science, Business Analytics, Economics, or a related field.
- 4 – 6 years of experience in a data analytics role, preferably within the FMCG sector.
- Strong SQL skills and experience working with large datasets.
- Advanced Excel and data visualization skills (Power BI, Tableau, or similar tools).
- Experience with statistical tools such as Python or R is an added advantage.
- Strong business acumen with an understanding of FMCG market dynamics, sales cycles, and channel structures.
- Excellent communication skills to translate data into business insights.
- Ability to manage multiple priorities and deliver under tight deadlines.
Method of Application
Interested and qualified candidates should forward their CV to: [email protected] CC: [email protected] using the job title as the subject of the email.