Aspen is a global specialty and branded multinational pharmaceutical company with a presence in both emerging and developed markets
Job overview
- Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.
Responsibilities
- Develop GIT, Respiratory and Allergy portfolio/brand strategy for sustainable business growth and profitability
- Anticipate future trends in GIT, Respiratory and Allergy and the market environment
- Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
- Analysis of the market, HCP & patient behaviours and development of insights that are applied to develop robust brand plans
- Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
- Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
- Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
- Enthusiastically always communicate plans and results with the business leadership and relevant teams within the business
- Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
- Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT, Respiratory and Allergy portfolio.
- Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
- Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
- Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
- Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
- Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
- Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
- Lead and utilise both internal and external conferences, congresses to position GIT, Respiratory and Allergy portfolio as foremost in the market
- Sense of urgency in resolution of customer queries
Requirements
- Matric
- Commercial/Marketing bachelors degree preferred
Qualifications
- 2 – 3 years preferred marketing management experience
- 3+ years pharmaceutical marketing industry experience
- Relevant therapeutic area knowledge a definite advantage
- Understanding and experience in relevant market of portfolio operation is important
- Sound financial acumen
- Proficiency in Excel, PowerPoint, Outlook and Word
Skills
- Commercial acumen
- Digital marketing skills
- Analytical skills
- Project management
- Networking ability
- Interpersonal skills
- Ability to perform under pressure
- Self-starter and self-motivated
- Sense of urgency
- Prioritizing and planning
- Verbal and written communication skills
- Aptitude for continuous learning
- Influential and impactful presentation skills
- Adaptability and flexibility in a changing environment
- Matric
- Commercial/Marketing bachelors degree preferred
Method of Application
Meet the qualifications? Apply now at Aspen Pharma Group on aspen.mcidirecthire.com