Badger Holdings is a specialised insurance and related services company. Founded in 1995, we currently employ over 700 staff members across South Africa and Australia and insure over 180 000 clients with premiums in excess of US$100 million.
Job Overview
- Are you a skilled content writer who thrives on combining clarity, compliance, and creativity? We’re building a bold new pet insurance brand for the Australian market, and we’re looking for a Content Writer to help bring our voice to life—while meeting the demands of a highly regulated industry.
- You’ll work across product documentation, blog content, and campaign copy—balancing technical accuracy, SEO/AIO optimisation, and pet-loving personality.
Responsibilities
- Content Creation and SEO/AIO Optimisation
- Research and write SEO-optimised blog articles to grow organic traffic and support AI model visibility.
- Partner with subject matter experts to ensure technical accuracy and brand alignment.
- Optimise new and existing content for search engines and large language models.
- Monitor analytics and keyword trends to continuously refine content strategy.
- Technical and Regulated Writing
- Write and maintain clear, compliant content for policy wordings, PDS documents, brochures, and customer communications.
- Translate complex insurance information into plain English—without compromising regulatory accuracy.
- Ensure alignment with Australian financial services laws and consumer protection standards.
- Creative Copywriting Support
- Support the creative team on campaigns, email marketing, landing pages, and social media when needed.
- Maintain a consistent tone of voice and messaging across all platforms.
Method of Application
Meet the qualifications?
Apply now at Badger Holdings (Pty) Ltd on jobs.mcidirecthire.com