Coloplast A/S is a Danish multinational company that develops, manufactures and markets medical devices and services related to ostomy, urology, continence, and wound care. Coloplast was founded in 1957 by Aage Louis-Hansen.
Responsibilities
- Define and implement strategies to leverage digital platforms for business growth, brand awareness, and consumer engagement.
- Implement the delivery of consumer marketing initiatives across Ostomy Care (OC) & Continence Care (CC) products and support new product launches.
- Develop consumer engagement programmes that drive loyalty, retention, and service uptake, while keeping users informed about our service/product offering.
- Work closely with key internal teams (Market Managers, Consumer Team, Clinical Services, Global Digital Marketing) to deliver aligned, effective campaigns.
- Collaborate with Global Marketing’s Customer Acquisition team on Search Engine Marketing (SEM, CPPC) and Search Engine Optimisation (SEO)
- Champion consumer insights and analysis to understand motivations, needs, and barriers.
- Ensure consumer experience is central to everything we do, from communication to product use.
- Localise, develop & manage day-to-day relationships with new and existing Coloplast Consumer Ambassadors, ensuring they’re engaged, and their stories are effectively integrated into our marketing.
- Collaborate with internal marketing teams to shape & develop engaging content for social media, print, digital campaigns, and live/online events
- Monitor and report on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated.
- Evolve with the business needs to continuously challenge and optimise the consumer digital and online setup and priorities
- Share best practices and insights with the wider marketing, global and internal teams to maximise effectiveness
Professional qualifications
- Minimum 3 years within a marketing environment (Relevant experience in Digital and Online is required)
- Digitally fluent and confident using: Content Management Systems (e.g. EpiServer, Optimizely or similar); Email Marketing Tools; CRM Tools (e.g: Salesforce or similar); Social Media Platforms (Facebook, Instagram, YouTube); Google AdWords; Google Analytics (GA4); MS Office; etc.
- You have a proven track record of delivering against KPI’s
- Strong project and stakeholder management skills across functions are key, alongside a data-driven mindset
- You’re a clear communicator and relationship builder who thrives in a collaborative environment.
- Strong ability to internalise the diversity and complexity of the South African market and to identify opportunities based on this
Personal qualifications
-
- Strong passion for making life easier for people with intimate healthcare needs
- Strong alignment with Coloplast Vision, Mission, and values
- Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility
- Organised and highly structured, with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity
- Ability to balance needed attention to detail with a pragmatic view on opportunity, impact, and feasibility
- Growth mindset
- Strong interpersonal skills and ability to interact with different cultures in South Africa
- Team player with a strong “customer/service” orientation
Method of Application
Meet the qualifications? Apply now at Coloplast on careers.coloplast.com