Snapnet is a fast growing firm focused in developing industry specific solutions, Business consulting and Systems Integration with offices in Lagos and Abuja, Nigeria. We are committed to delivering first class innovation, quality and state of the art technology solutions to discerning clients both in the private and public sector.
The Role
- The Digital & Content Marketing Executive will lead the end-to-end marketing engine for Acumeet.ai — including brand visibility, digital demand generation, content production, event marketing, offline marketing, and product storytelling.
- This role requires a creative strategist who understands AI SaaS, enterprise buying journeys, and marketing to compliance-driven organizations. You will shape Acumeet’s voice in the market, support sales pipeline growth, and deliver campaigns that convert.
Key Responsibilities
Digital Marketing Execution:
- Lead Acumeet’s digital strategy across paid, owned, and earned channels.
- Run targeted campaigns on LinkedIn, Google Ads, Meta, and programmatic channels.
- Optimize acquisition and retargeting funnels to drive product demos, free trials, and pipeline pipeline contribution.
- Manage website SEO, CRO, analytics (GA4), and landing page performance.
- Implement and optimize marketing automation flows for SDR/AE handoff.
Content Leadership:
- Own the Acumeet content calendar across all formats:
- Blogs
- Whitepapers
- Product explainers
- Case studies
- Webinar scripts
- Industry reports
- Email sequences
- Produce compliance-aligned content that resonates with enterprise personas (CIO, CTO, COO, Head of Compliance, IT Governance, PMOs).
- Translate technical capabilities (Azure OpenAI, on-prem deployment, AI models, security posture) into compelling messaging.
Offline Marketing & Events:
- Plan and execute Acumeet representation at:
- Industry conferences
- CIO roundtables
- Breakfast meetings
- Partner roadshows (Microsoft, Huawei, MTN, etc.)
- Exhibitions and product demos
- Manage offline brand assets: banners, brochures, signage, corporate gifts.
- Work with the sales team to ensure event ROI and lead capture follow-up.
Brand & Product Positioning:
- Maintain Acumeet’s brand identity, tone, and competitive positioning.
- Collaborate with product & engineering to simplify technical concepts into product marketing stories.
- Develop persona-based messaging for:
- Financial Services
- Healthcare
- Government
- Telecom
- Professional Services
- Ensure messaging aligns with Acumeet’s compliance commitments (SOC 2, ISO 27001, GDPR, HIPAA).
Analytics & Reporting:
- Build dashboards for:
- MQLs, SQLs, pipeline contribution
- Cost per acquisition (CPA)
- MQL → Demo Conversion
- Campaign ROI
- Organic website growth
- Present monthly reports to management with insights and recommendations.
Key Performance Indicators (KPIs)
Pipeline & Growth KPIs:
- 150–200 MQLs per month (target by Month 6)
- 15–20% MQL → Demo conversion rate
- 10% Monthly increase in website traffic
Brand Awareness KPIs:
- 4–6 high-value content assets per month
- 5% average social engagement rate
- Growth in LinkedIn followers (Acumeet + leadership team enablement content)
Event KPI:
- Minimum 40–60 qualified leads/event
- Post-event demo conversion rate > 20%
Product Content KPIs:
- 2 case studies per quarter
- 1 industry-specific whitepaper per quarter
- Bi-weekly product/AI explainer content
Qualifications
- Bachelor’s in Marketing, Communications, Business, or related fields.
- 4–7 years experience in B2B SaaS or Tech marketing.
- Experience marketing AI products, SaaS tools, or Microsoft ecosystem solutions.
- Hands-on experience with campaigns targeting enterprise buyers.
- Strong expertise in digital channels (SEO, SEM, LinkedIn Ads).
- Ability to translate technical concepts (AI, LLMs, cloud, compliance) into simple, compelling content.
- Experience managing offline events and B2B activations.
- Excellent writing, storytelling, and communication skills.
- Comfortable working cross-functionally with Sales, Product, and Engineering teams.
Preferred Skills:
- Familiarity with Azure OpenAI, Microsoft 365, or enterprise AI tools.
- Experience in regulated industries (FSI, Telecom, Healthcare, Government).
- Experience working with SDR teams, building nurture flows and sales enablement content.
- Graphic design or video editing skills (Canva, Adobe).
Method of Application
Meet the Qualifications? Email your resume and a portfolio to [email protected] using the Job Title as the subject