Digital Product Officer at Advans

Responsibilities
Product Development:

• Lead the development of new products from ideation through market launch
• Collaborate with engineering, design, and marketing teams to define product specifications and requirements
• Establish product development roadmaps and timelines
• Ensure products meet quality standards and alignment with company strategic goals
• Identify opportunities for product enhancements and innovations

Product Management:

• Own the product lifecycle management process
• Create and maintain product documentation including PRDs (Product Requirement Documents)
• Coordinate cross-functional teams to ensure alignment on product direction
• Establish pricing strategies in collaboration with sales and finance teams
• Manage product budgets and resource allocation

Product Performance Management / Evaluation:

• Establish KPIs and metrics to evaluate product performance
• Analyze product performance data to identify trends and opportunities
• Conduct regular product reviews to assess market fit and competitive positioning
• Identify underperforming products and develop improvement strategies
• Report on product performance to senior management

Project Management:

• Lead product-related projects from initiation to completion
• Create and maintain project plans, timelines, and resource requirements
• Coordinate with stakeholders to ensure project deliverables meet objectives
• Identify and mitigate project risks and issues
• Ensure projects are delivered on time, within scope, and within budget

Customer Need Analysis:

• Conduct market research to identify customer needs and pain points
• Use both qualitative and quantitative research methods to understand customer requirements
• Organize and analyze customer feedback for product improvements
• Create user personas and journey maps to guide product development
• Translate customer insights into actionable product features

Competitor Knowledge and Evaluation:

• Monitor competitor activities, product offerings, and market strategies
• Conduct regular competitive analysis to identify market gaps and opportunities
• Benchmark company products against competitors
• Stay informed about industry trends and emerging technologies
• Develop strategies to maintain competitive advantage

Customer Profiling:

• Develop comprehensive customer profiles for target market segments
• Identify key customer segments for product positioning
• Create and maintain buyer personas to inform product decisions
• Analyze customer behavior patterns and preferences
• Collaborate with marketing to ensure messaging reaches the right audience

Reporting:

• Create regular reports on product performance, market conditions, and competitive landscape
• Develop executive summaries and presentations for leadership
• Track and report on key metrics related to product success
• Generate insights from data to inform strategic decisions
• Communicate product status and progress to stakeholders

Product Sales Optimisation:

• Work with sales teams to develop effective selling strategies
• Create sales enablement materials and product training
• Identify opportunities to increase product adoption and usage
• Analyze sales data to optimize product positioning and pricing
• Collaborate with marketing on campaigns to drive product sales

Requirements

• Candidates should possess a B.Sc Degree with 3 – 5 years of experience.