Head of Marketing, English Africa at Abbott

Abbott is a global healthcare company dedicated to creating breakthrough products in diagnostics, medical devices, nutrition, and branded generic pharmaceuticals. Founded under the leadership of Dr. Abbott, the company has a rich heritage in the scientific practice of pharmacy and has expanded its business to meet global health needs. Abbott is committed to helping people live their best lives through better health, focusing on innovative technologies like the FreeStyle Libre continuous glucose monitoring systems and initiatives like the Pandemic Defense Coalition.

Job overview 

• Join our dynamic team as a Head of Marketing in the English Africa Cluster (EAC). You will lead the development and execution of brand strategies, marketing plans, and digital campaigns across both OTC and Prescription (Rx) portfolios within the cluster. This is a high-impact role where your strategic thinking, digital acumen, and pharmaceutical expertise will shape the future of healthcare in the region.

Responsibilities

• Responsible for developing and managing marketing objectives for responsible countries.
• Manages marketing / product team and budgets.
• Directs and controls all sales support activities such as customer and economic analysis, market testing advertising, market research and sales promotion.
• Manages, coordinates and evaluates short-term marketing plans and budgets.
• Manages a (multiple) product portfolio: expand business, define new markets, lead business development efforts
• Makes recommendations based on analyzed market data and market trends
• Develops market strategies
• Discusses and reviews the sales plan together with the Product Managers concerned and reaches agreement
• Follows up on the plan and updates figures
• Visits customers to understand market, competitive activities and technologies, product needs, diseases and treatments with a present or future impact on the cardiovascular market
• Reports monthly the status of the major strategies, market evolution and competitive activities to GM and HQ
• Attends internal and external visitors to build up relationships
• Provides leadership and direction to subordinates
• Reinforces Abbott culture in business unit
• Builds a strong team by identifying, recruiting and retaining talent
• Develops subordinates by coaching and mentoring them and offering the right training opportunities
• Motivates staff by giving appropriate reward and recognition to major achievements of the key individuals and the entire team

Experience

• A minimum of 5 years’ experience within a Senior marketing leader position within the pharmaceutical industry having managed a team is essential
• Experience in Cardiovascular/Diabetes, Antibiotic and/or related pharmaceutical therapeutic areas will be an advantage
• Experience in OTC Products is considered as plus
• History of superior territory coverage
• Knowledge and relationships with key stake holders in region will be an advantage.
• Knowledge of Private and Public Sector business advantageous
• Established KOL relationships and specialist relationships an advantage
• Business planning acumen and ability.
• Computer literacy (Excel, Word, Power Point)
• Compliance with company Code of Conduct.
• Candidate should be an excellent communicator who’s behavior exhibits integrity, adaptability and independence.

Education

• Tertiary qualification in Marketing Or Scientific OR Related study is essential.

Method of Application